Marketing Communications Specialist

Date: Jan 10, 2022

Location: Cleveland, OH, US, 44117

Company: Lincoln Electric

 

Lincoln Electric is the world leader in the design, development and manufacture of the highest quality suggest using our boiler plate description language: arc welding products, automated joining assembly and cutting systems, and has a global leading position in brazing and soldering alloys. With over 125 of innovation and service excellence, we are committed to employing talent that will support our strategy to foster innovation, drive growth and provide a first class experience for our customers. Lincoln Electric, where we don't use this phrase of marketing ourselves - we use our purpose statement: " we operate to a higher standard to build a better world.

Req. ID: 20830 

 

PRIMARY FUNCTION:  This position will support the objectives of the marketing department through the development, curation, and deployment of marketing strategies across a wide range of traditional and digital platforms. 

 

JOB DESCRIPTION (DUTIES AND RESPONSIBILITIES):

  • Manages and coordinates the creation of marketing communications programs and projects that effectively promote the company, its products, and its services to specific vertical market segments.
  • Collaborates with internal stakeholders to develop and execute strategies in support of internal clients’ goals. 
  • Responsible for coordinating tactical execution of strategies, including but not limited to, collateral development, campaigns, content creation and deployment and performance measurement. 
  • Acts as pivot point between internal clients/stakeholders and execution teams (internal and external) including creative, web, public relations, social media and influencers.
  • Significant project management focus and the ability to manage multiple, concurrent projects is essential.
  • Reports to Manager of Marketing Communications.
  • Assumes additional responsibilities as needed or directed in support of the Company’s 2025 Strategy.

 

BASIC REQUIREMENTS:

  • 3+ years marketing experience required; B2B marketing experience strongly preferred.
  • BA/BS degree in Marketing, Communications, Business comparable discipline is required.
  • Strong understanding of B2B and B2C communications practices.
  • Proficient in MS Office software, including Word, Excel, and PowerPoint; knowledge of desktop publishing software
  • Familiar with organizational social media, web content creation and management, analytics, search engine optimization, and online advertising programs.
  • Exceptional communications skills, both written and verbal.
  • Marketing experience focused in OEM Industrial Manufacturing space a plus.
  • Understanding of welding industry, welding markets and distribution a plus.
  • Ability to develop and execute marketing plans; evaluate ROI / KPIs on all efforts.
  • Ability to work with aggressive and competing time lines.
  • Ability to work with minimum supervision and with teams in a matrix organization.
  • Seeks out and evaluates additional marketing opportunities.
  • Willingness and ability to travel to visit customers, distributors, and industry tradeshows.
  • Ability to speak Spanish is desirable but not required.

 

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.

Lincoln Electric is a $3B publicly traded company (NASDAQ:LECO) with over 10,000 employees around the world.  With operations in over 55 manufacturing locations in 18 countries, we are well positioned to continue this partnership and poised to grow with our customers. As a part of that continuing legacy, you will contribute to a new generation of innovation and experience the pride that comes with being part of the solution to the world’s challenges.  It is a great time to be part of the welding industry!

 

Lincoln Electric does not accept unsolicited resumes from third-party recruiters.  Resumes submitted to any employee(s) of Lincoln Electric without a signed vendor agreement, by the Manager of Recruiting & Training, will become property of Lincoln Electric.  Verbal or written commitments from any other member of Lincoln Electric will not be considered binding terms.  Lincoln Electric will not pay a fee to any third-party recruiter that has not coordinated their recruiting activity through the Recruiting Department.

 

Employment Status: Salary Full-Time 
Function: Marketing 
Section:  Lincoln Cleveland (US10) 

 

EOE, including disability/veterans


Nearest Major Market: Cleveland

Job Segment: Welding, Project Manager, Manufacturing, Technology