Regional Automation Specialist

Date: Nov 9, 2022

Location: Fort Collins, CO, US, 80525

Company: Lincoln Electric


Wolf Robotics, a subsidiary of Lincoln Electric, has had over 8,400 installations, our team of automation professionals has implemented solutions for the toughest metal working projects around. We foster an environment that encourages our group of bright, talented, and skilled employees to design and develop new products. 

Req. ID: 22339 


Lincoln Electric Automation – The Company

Lincoln Electric Company, has been the industry leader for over 30 years in the robotic automation of welding, cutting, material removal, grinding, and press brake operations.  We have provided industry solutions to the fabricators of construction, agricultural, mining, off-road, energy, and transportation equipment.  Through the expertise of our personnel we develop numerous specialty products that increase productivity and maintain quality. The innovative designs and solutions we create are produced to meet or exceed our customer expectations.


Position Summary

The Regional Automation Specialist is responsible to develop and maintain customers for the General Industry Automation Group. This individual is accountable for reaching sales goals, maintaining customer relationships and representing the company in a highly professional manner.  The territory for this position is South Central, including Oklahoma, Texas, Arkansas, Mississippi, and Louisiana.  Extensive travel is required.


Qualifications Required:

  • Bachelors’ degree is required, engineering discipline preferred.
  • Previous experience in Sales, 3-5 years preferred.
  • Previous experience in welding or welding related fields.
  • Technical knowledge of automated welding, fabrication, material handling and assembly equipment applications.
  • Ability to concept, qualify, and apply LEA automated solutions, including tooling to customer needs.
  • Ability to sell capital equipment to manufactures.
  • Proficient in Computer Literature and Microsoft Office including; Word, Excel, and PowerPoint
  • Willing to travel.
  • Represents the company at public relations activities and other external functions, such as trade shows.
  • Manage travel and marketing expenses.
  • Offer suggestions that will aid in the profitability of the company.
  • Behavioral skills required include: strong interpersonal skills, ability to work well under pressure, strong problem solving skills, self-managed, accountable, and excellent written and verbal communication skills, highly motivated, self-confident, and able to effectively negotiate.


Essential Functions and Responsibilities:

  • Obtain new business and increase recurring sales though relationship selling.
  • Maintains and expand customer base by building and maintaining rapport with key customers; identifying new customer opportunities.
  • Responsible for achieving annual sales and profit objectives.
  • Assume territory management in an assigned geographic region.
  • Maintain knowledge of competitors and their presence in assigned territory.
  • Provide timely reporting of pipeline, account and territory management activities within the Sales Information System.
  • Deliver personalized sales presentations of LEA suite of automation solutions and services to existing and targeted customers.
  • Provide a strong focus on customer service.
  • Increase customer loyalty, market awareness and market share


Nonessential Functions and Responsibilities

Other duties, responsibilities and special projects as assigned by the Sales Director.


Success Factors/Job Competencies:

  • Retain and grow customers
  • Coordinate activities in line with strategy to meet revenue and financial targets.
  • Utilize problem identification and resolution systems.
  • Keep the Sales Director and other senior management staff informed through timely utilization of verbal and written reports.
  • Represents Lincoln Electric at public relations activities and other external functions.
  • Regular and predictable attendance is an essential function of this job.


Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Physical demands: Work is usually a mix of sedentary and walking.  Use of the telephone is extensive. In the office there is minimal reaching, bending and lifting in relationship to documents and stored records. When at a customer facility, there will be lifting, reaching, bending, dragging, pulling and carrying of parts and equipment.  This individual may have to walk long distances to reach the equipment within the customer’s facility.
  • Work environment: This individual may have to sit for long periods of time. The noise level is usually moderate. Traveling may be unplanned and immediate; hours may be irregular.


Wage Rate: $49,859.00 - $92,596.00


Lincoln Electric Automation Inc., (Wolf Robotics), a subsidiary of Lincoln Electric Holdings Inc., has had over 8,400 installations, our team of automation professionals has implemented solutions for the toughest metal working projects around. We foster an environment that encourages our group of bright, talented, and skilled employees to design and develop new products. We are proud to offer our full time candidates a comprehensive benefit programs which include:


  • Health Insurance with HSA and FSA options
  • Dental Insurance
  • Vision Insurance
  • Student Loan Repayment
  • Life/AD&D Insurance
  • Short and Long-Term Disability Coverage
  • 401(k) with a Company Match
  • Paid Time Off
  • Paid Holidays
  • Paid Sick Time
  • Bonus

Participation in any of the benefit plans and programs made available to employees/candidates meeting eligibility requirements. Lincoln Electric Automation Inc., reserves the right to amend or terminate any benefit plan or program at any time in accordance with applicable law.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.


Lincoln Electric is a $3.2B publicly traded company (NASDAQ) with over 11,000 employees around the world.  With operations in over 56 manufacturing locations in 19 countries, we are well positioned to continue this partnership and poised to grow with our customers. As a part of that continuing legacy, you will contribute to a new generation of innovation and experience the pride that comes with being part of the solution to the world’s challenges.  It is a great time to be part of the welding industry!


Lincoln Electric does not accept unsolicited resumes from third-party recruiters.  Resumes submitted to any employee(s) of Lincoln Electric without a signed vendor agreement, by the Manager of Recruiting & Training, will become property of Lincoln Electric.  Verbal or written commitments from any other member of Lincoln Electric will not be considered binding terms.  Lincoln Electric will not pay a fee to any third-party recruiter that has not coordinated their recruiting activity through the Recruiting Department.


Employment Status: Salary Full-Time 
Function: Automation 

EOE, including disability/veterans

Nearest Major Market: Fort Collins
Nearest Secondary Market: Loveland

Job Segment: Welding, Fabrication, Manufacturing