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Regional Automation Specialist

Date: Nov 4, 2019

Wayne Trail Technologies, a subsidiary of Lincoln Electric, specializes in laser welding, robotic welding and fixturing, press automation, and tube bending/fabricating systems which further strengthens Lincoln Electric’s already strong position as a market leader.

Req. ID: 18533 




This position is responsible for market development, building and maintaining excellent customer relationships, seeking and proposing automation solutions, supporting respective regional LECO TSR’s and proactively organizing activities and negotiations to successful conclusion.  Supports manufacturing accounts in key markets and/or regions, as assigned.  Provides technical leadership for our customers, develops new customers, grows existing accounts and sells solutions.  This position requires significant travel.




  • Maintain productive working relationships with current customers and accounts
  • Support TSR’s and LEA to discover and cultivate new customers in the key markets and/or regions assigned
  • Provide technical sales support to target customers and TSR’s
  • Having a working knowledge of the entire Automation group’s products and capabilities
  • Comprehend customer drawings, specifications, bills of material, & timelines to support developing cost and budget models
  • Review customer needs and develop solutions assisted by internal resources
  • Plan and implement sales strategies with supervisor. 
  • Meet or exceed established sales and performance targets
  • Support the process of developing proposals with Application Engineering departments based on project plans, concepts and specs;  negotiate and secure project orders
  • Track daily activities and maintain the SalesForce CRM according to the Automation Playbook guidelines
  • Identify and segment a broader customer database and track potential opportunities
  • Review, analyze and recommend action to enhance our business processes both internally and externally, if an opportunity presents itself
  • Work with sales management to develop both new and existing opportunities for all Lincoln Electric Automation manufacturing operations
  • Provide market feedback, competitive intelligence and hit-rate information to business and sales leadership
  • Participate in industry trade shows and local organizations to build relationships, when requested
  • Perform other duties as assigned by Management and Corporate




  • Bachelor’s degree in Engineering /Sales/Marketing and related field
  • At least 5 – 7 years technical sales experience in manufacturing industry environment
  • Technical knowledge of robotics automation integration and the robotic arc welding industry
  • Proficient in Computer Literature and Microsoft Office including; Word, Excel, and PowerPoint
  • Ability to concept, qualify and apply robotic arc welding systems to customer needs
  • Experienced at presenting proposal solutions in a group setting; balanced and discrete approach when participating in meetings
  • Strong interpersonal skills, ability to work well under pressure, strong problem solving skills, self-managed, accountable, excellent written and verbal communication skills, highly motivated, self-confident, and able to effectively negotiate.
  • Speaks clearly and persuasively in positive or negative situations; clarifies and documents customer needs; effective with written and verbal communications
  • Contributes to expense fiscal management; conserves organizational resources; uses conceptual and analytical thinking; attention to detail
  • Balances team and individual responsibilities; contributes to building a positive team spirit; builds morale and meets group commitments to goals and objectives
  • Responds promptly to customer needs; solicits customer feedback to improve sales and service; responds to requests for service and assistance; meets commitments to customers
  • Active listener with ability to give attention to multiple information being processed
  • Innovative and ability to think creatively to implement process improvement
  • Strong  sense  for  time management;  high  sense  of  quality  and  urgency  for  project requirements
  • Forward thinking attitude and the continual need to refine and polish work, by seeking to exceed customer and Company’s expectations
  • Ability to travel 50-80%

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.

Lincoln Electric is a $2.5B publicly traded company (NASDAQ) with over 10,000 employees around the world.  With operations in over 40 manufacturing locations in 19 countries, we are well positioned to continue this partnership and poised to grow with our customers. 

As a part of that continuing legacy, you will contribute to a new generation of innovation and experience the pride that comes with being part of the solution to the world’s challenges.  It is a great time to be part of the welding industry!

Lincoln Electric does not accept unsolicited resumes from third-party recruiters.  Resumes submitted to any employee(s) of Lincoln Electric without a signed vendor agreement, by the Manager of Recruiting & Training, will become property of Lincoln Electric.  Verbal or written commitments from any other member of Lincoln Electric will not be considered binding terms.  Lincoln Electric will not pay a fee to any third-party recruiter that has not coordinated their recruiting activity through the Recruiting Department.

Employment Status: Salary Full-Time 


Nearest Major Market: Lima
Nearest Secondary Market: Findlay

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