Technical Sales Representative

Date: Dec 3, 2022

Location: Lithia Springs, GA, US, 30122

Company: Lincoln Electric


Atlanta,  Lithia Springs, GA, 30122

You must update your HRLinc Profile (Education, Credentials/Certifications, External Work History, Projects and Languages) at least 1 day before you apply to a job.

Req. ID: 22182 



PURPOSE: Actively manage and grow existing territory; drive corporate and regional strategic initiatives; build distributor relationships to grow discretionary sales and promote your own target programs to increase share.



  • Actively manage and grow existing  territory.
  • Manage strategic relationships.
  • Aggressively engage all large and medium end-users to deliver Lincoln's total value proposition and increase sales. Provide technical support, demonstrations, and training where needed and where it will drive a positive sales result. Drive corporate and regional strategic initiatives with focus on growing Top Line, Alloy, Automation, and High Technology Products.
  • Develop strategies to grow business at key distribution partners within the territory. Provide distributor training as needed; support and promote corporate distributor programs, and create your own targeted programs to drive sales and increase share in this channel.
  • Provide end-user training support and promote all Lincoln products with a special focus on Automation products at these customers.
  • Drive Educational Programs to all major schools and Unions to increase product share, visibility in educational facilities, and total sales.
  • Manage key shows and motorsport venues, which includes NASCAR – Atlanta Motor Speedway.  
  • Assumes additional responsibilities as needed or directed in support of the Company’s 2025 Strategy.



  • Bachelor’s degree in Engineering or Engineering discipline strongly preferred; Bachelor’s degree required.
  • If In Present Internal Position - Minimum of three years of experience as a Lincoln Electric Technical Sales Representative or similar Lincoln Electric position. (Minimum five years for level II or minimum 8 years for level III.)
  • Above-average sales performance over the last three years.
  • Self-motivated, aggressive and independent.
  • Ability to relocate to Atlanta, GA  



Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.



1. Must be a Lincoln Electric Employee with at least 2 years of service.
2. Must meet the minimum qualifications of the job, as listed above.
3. Must NOT be on an active Performance Improvement Plan (PIP).
4. Employees who have been selected for a Posted Job must remain in the job for at least 2 years.



1) If selected for this job, most typically, the pay will be set towards the lower end of the pay range and may vary, depending upon candidate qualifications. Additionally, no compensation increases will be made for lateral or downgrade moves

2) Selected candidate’s Job Level and Pay Grade will be determined based upon qualifications and experience


Employment Status: Salary
Pay Grade and Range: US10-S-15 OR US10-S-17 Or US10-S-19 ($49,000 - $107,400)
Section: Sales
Function: Sales
Sub-Function: Sales 
Department: Atlanta District Office (D000279)

Direct Supervisor:  Russell Farrar
HR Recruiter:  Rachel Lawhon    336.307.0602




Nearest Major Market: Atlanta

Job Segment: Technical Support, Technology