Technical Sales Representative

Date: Jul 12, 2022

Location: Memphis, TN, US, 38119

Company: Lincoln Electric


Lincoln Electric is the world leader in the design, development and manufacture of the highest quality suggest using our boiler plate description language: arc welding products, automated joining assembly and cutting systems, and has a global leading position in brazing and soldering alloys. With over 125 of innovation and service excellence, we are committed to employing talent that will support our strategy to foster innovation, drive growth and provide a first class experience for our customers. Lincoln Electric, where we don't use this phrase of marketing ourselves - we use our purpose statement: " we operate to a higher standard to build a better world.

Req. ID: 20875 


PRIMARY FUNCTION: Manage high growth territory in middle TN and southern KY.  Lincoln sales in 2021 exceeded $10M.  Significant upside potential as automotive segment and general economy recovers. TSR will drive district, regional, and corporate initiatives with a focus on growing sales. 



  • Manage sales and relationships, and provide technical support at three major direct automotive accounts: Bowling Green Metalforming(Magna), Metalsa, and Martinrea. 
  • Territory weighted heavily toward direct sales.  Additional direct accounts include Hendrickson Trailer, Ascent Buildings, Kirby Building Systems, Stupp Bridge, and Unipres.
  • Expert resource for accounts with PowerWave systems(over 2000 PowerWave systems in territory).
  • Skilled at selling Lincoln automation.  Has basic robot programming skills.  
  • Ability to work with all client levels up to CEO and ability to recognize when to involve senior Lincoln management.
  • Develop and build distributor sales with emphasis on initiatives to increase Lincoln market share.
  • Serve as primary Lincoln liaison to Airgas MidAmerica’s Goodlettsville, TN based hub president.
  • Provide technical support, demonstrations and training where needed to drive sales.
  • Recognized as a welding expert.
  • Drive Educational Program to all major schools and unions to increase Lincoln share, presence, and sales.
  • Assume additional responsibilities as needed or directed in support of the Company’s 2025 Strategy. 
  • Minimal overnight travel.  No city or state income tax.
  • Assumes additional responsibilities as needed or directed in support of the Company’s 2025 Strategy.



  • Degree in Engineering, Sales or Marketing required
  • Opportunity for level I & II TSR;
    • TSR I- Minimum of one to three years’ experience in sales including cold calling
    • TSR II-Minimum of three to five years’ experience in sales including cold calling
  • Demonstrated communication skills verbally and in writing
  • Ability to work with all levels of client up to CEO and ability to recognize when to bring Senior Lincoln Management into the sale
  • Capable of cold calling and can typically close sales with assistance from Supervisor or a more senior level TSR.
  • Has knowledge of top selling Lincoln products.
  • Position may require overnight travel.  Varies based upon location.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.

Lincoln Electric is a $3B publicly traded company (NASDAQ:LECO) with over 10,000 employees around the world.  With operations in over 55 manufacturing locations in 18 countries, we are well positioned to continue this partnership and poised to grow with our customers. 

As a part of that continuing legacy, you will contribute to a new generation of innovation and experience the pride that comes with being part of the solution to the world’s challenges.  It is a great time to be part of the welding industry!

Lincoln Electric does not accept unsolicited resumes from third-party recruiters.  Resumes submitted to any employee(s) of Lincoln Electric without a signed vendor agreement, by the Manager of Recruiting & Training, will become property of Lincoln Electric.  Verbal or written commitments from any other member of Lincoln Electric will not be considered binding terms.  Lincoln Electric will not pay a fee to any third-party recruiter that has not coordinated their recruiting activity through the Recruiting Department.

Employment Status: Salary Full-Time 
Function: Sales 
Section:  Lincoln Cleveland (US10) 

EOE, including disability/veterans

Nearest Major Market: Memphis

Job Segment: Welding, Technical Support, Manufacturing, Technology