Technical Sales Representative I, II or III - Birmingham District Office

Date: Jan 19, 2023

Location: Pelham, AL, US, 35124

Company: Lincoln Electric


Lincoln Electric is the world leader in the design, development and manufacture of the highest quality arc welding products, automated joining assembly and cutting systems, and has a global leading position in brazing and soldering alloys. With over 125 years of innovation and service excellence, we are committed to employing talent that will support our strategy to foster innovation, drive growth and provide a first class experience for our customers. Lincoln Electric: we operate to a higher standard to build a better world.

Req. ID22373 




PURPOSE: Actively manage and grow existing $6 million territory; drive corporate and regional strategic initiatives; build distributor relationships to grow discretionary sales and provide technical and sales support to key direct end-users to increase market share.



  • Actively manage and grow existing $6 Million territory. 
  • Foster, develop and grow Lincoln’s strategic business partnerships.  Support growing customer base and drive our value proposition to potential new clients.
  • Aggressively engage all large and medium end-users to deliver Lincoln's total value proposition and increase sales.  Provide technical support, demonstrations, and training where needed and where it will drive a positive sales result. Drive corporate and regional strategic initiatives with focus on growing our Alloy, Automation, and High Technology Products and Solutions.
  • Develop strategies to grow business at key distribution partners within the territory, including Nationals.  Provide distributor training as needed; support and promote corporate distributor programs, and create your own targeted programs to drive sales and increase share in this channel.
  • Provide end-user training support and promote all Lincoln products with a special focus on COBOTS.
  • Work closely with other Lincoln TSR’s in the area to develop plans and grow the business in the territory.
  • Drive Educational Programs to all major schools and Unions to increase product share, visibility in educational facilities and total sales. Participate in local AWS chapter meetings and events to grow our relationships.
  • Assumes additional responsibilities as needed or directed in support of the Company’s 2025 Strategy.



  • Bachelor’s degree in Engineering or Engineering discipline strongly preferred; Bachelor’s degree required.
  • Sales Representative or similar Lincoln Electric position. (Minimum five years for level II or minimum eight years for level III.)
  • Above-average sales performance over the last three years.
  • Self-motivated, aggressive and independent.
  • Ability to relocate to Mobile, AL area.



Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.


Lincoln Electric is a $3.2B publicly traded company (NASDAQ) with over 11,000 employees around the world.  With operations in over 56 manufacturing locations in 19 countries, we are well positioned to continue this partnership and poised to grow with our customers. As a part of that continuing legacy, you will contribute to a new generation of innovation and experience the pride that comes with being part of the solution to the world’s challenges.  It is a great time to be part of the welding industry!


Lincoln Electric does not accept unsolicited resumes from third-party recruiters.  Resumes submitted to any employee(s) of Lincoln Electric without a signed vendor agreement, by the Manager of Recruiting & Training, will become property of Lincoln Electric.  Verbal or written commitments from any other member of Lincoln Electric will not be considered binding terms.  Lincoln Electric will not pay a fee to any third-party recruiter that has not coordinated their recruiting activity through the Recruiting Department.


Employment Status: Salary Full-Time 
Function: Sales 
Section:  Lincoln Cleveland (US10) 

EOE, including disability/veterans

Nearest Major Market: Birmingham

Job Segment: Welding, Technical Support, Manufacturing, Technology