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Digital Marketing Specialist I

Date: Nov 11, 2018

Location: Cleveland, OH, US, 44117

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Lincoln Electric is a global manufacturer of the highest quality welding, cutting and joining solutions ranging from simple to complex. With over 120 years of service excellence, we are committed to employing talent that will support our strategy to foster innovation and a first class experience for our customers. Lincoln Electric, where the actual is limited and the possible is immense.

PURPOSE:   This position is responsible for providing high quality digital marketing solutions including content publishing, maintenance and measurement, SEO, social media, paid media campaign support across Lincoln Electric web sites and associated applications while ensuring strategy and tactics are aligned with the brand.

 

JOB DESCRIPTION (DUTIES AND RESPONSIBILITIES):

  • Maintains product catalogs and content pages on Company websites.  Supports product launches and promotions by creating and/or updating product records, banners and assets across sites to drive traffic.
  • Works with infrastructure and 3rd party technology partners along with creative and business stakeholders to build, integrate and deploy various web applications and functionality to support business goals while adhering to development and design best practices.
  • Provides project scope and timeline estimates to ensure projects are completed on budget and on time.
  • Provides troubleshooting and quality control during projects and system updates to ensure usability of the web applications.  Partners with IT to provide front-end support and troubleshooting for web projects.
  • Identifies and provides ongoing optimization and enhancements for existing web applications for maximum speed and scalability.  Analyses problems and recommends appropriate course correction measures.
  • Assists with researching, developing and proposing new process improvements to maximize effectiveness and efficiency of digital marketing tools and programs.
  • Supports the creation of documentation that defines how to utilize, maintain and troubleshoot web applications.
  • Works with manager to analyze data and present actionable recommendations to stakeholders.
  • Assists with content management and HTML updates and troubleshooting.
  • Participates in defining and implementing analytics systems that actively measure, manage, optimize and communicate the performance of the content distributed by the business verses operational objectives and strategies.
  • Participates in promotion/content marketing strategy development and execution.
  • Assumes additional responsibilities and performs special projects as needed or directed in support of Lincoln Electric’s strategic plan and 2020 Vision.

 

BASIC REQUIREMENTS:

  • Bachelor’s degree preferred in Marketing, Business or equivalent. 
  • Minimum of 1-2 years’ experience.
  • Hands on experience managing e-Commerce sites, Product Catalogs and Content Management Systems preferred along with Social media, Digital advertising, Agency or brand experience.
  • Tech savvy with ability to conceive, develop and scale content creation using both human and technology resources.
  • Familiarity working with various tools and platforms such as CMS systems, Google Analytics, Project Management tools, basic HTML, Adobe Creative Cloud, Marketing Automation platforms and Digital Asset Management software.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.

Lincoln Electric is a $2.5B publicly traded company (NASDAQ) with over 10,000 employees around the world.  With operations in over 40 manufacturing locations in 19 countries, we are well positioned to continue this partnership and poised to grow with our customers. 

As a part of that continuing legacy, you will contribute to a new generation of innovation and experience the pride that comes with being part of the solution to the world’s challenges.  It is a great time to be part of the welding industry!

Lincoln Electric does not accept unsolicited resumes from third-party recruiters.  Resumes submitted to any employee(s) of Lincoln Electric without a signed vendor agreement, by the Manager of Recruiting & Training, will become property of Lincoln Electric.  Verbal or written commitments from any other member of Lincoln Electric will not be considered binding terms.  Lincoln Electric will not pay a fee to any third-party recruiter that has not coordinated their recruiting activity through the Recruiting Department.

Employment Status: Salary Full-Time 
Function: Marketing 
Section:  Lincoln Cleveland (US10) 

EOE


Nearest Major Market: Cleveland

Job Segment: Developer, Welding, Cloud, Project Manager, Front End, Manufacturing, Technology

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