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Marketing Generalist

Date: Apr 3, 2021

Location: Macomb, MI, US, 48044

Baker Industries, a subsidiary of Lincoln Electric, is a manufacturing partner for custom tooling, fixtures, & molds. Innovative solutions for ergonomics, lightweight, precision & speed.

Req. ID: 19642 

Markets products by developing and implementing marketing and advertising campaigns; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.

                   

JOB DUTIES AND RESPONSIBILITIES

 

  • Implements marketing and advertising campaigns by assembling; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
  • Creates and designs brochures and website content.
  • Prepares marketing reports by collecting, analyzing, and summarizing data.
  • Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
  • Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
  • Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
  • Prepares for and attends trade shows.
  • Manages social media and press releases.
  • Manage budget.
  • Updates job knowledge by participating in educational opportunities; reading trade publications.
  • Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Other duties as assigned

 

EDUCATION AND EXPERIENCE

 

  • Bachelor Degree or equivalent experience
  • Direct Marketing, Marketing Segmentation, Marketing Research, Coordination, Project Management, Reporting Research Results, Understanding the Customer, Process Improvement, Initiative, Planning and Financial Skills
  • Exceptional analysis skills
  • Quality video create/editing skills a plus
  • Photo editing skills

 

PHYSICAL DEMANDS

 

Physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

The employee frequently is required to stand; walk; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee is required frequently to work from ladders and scaffolds. The employee is occasionally required to sit. The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision.

 

WORK ENVIRONMENT

 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

 

While performing the duties of this job, the employee is regularly exposed to risk of electrical shock. The employee is frequently exposed to moving mechanical parts.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.

Lincoln Electric is a $2.5B publicly traded company (NASDAQ) with over 10,000 employees around the world.  With operations in over 40 manufacturing locations in 19 countries, we are well positioned to continue this partnership and poised to grow with our customers. 

As a part of that continuing legacy, you will contribute to a new generation of innovation and experience the pride that comes with being part of the solution to the world’s challenges.  It is a great time to be part of the welding industry!

Lincoln Electric does not accept unsolicited resumes from third-party recruiters.  Resumes submitted to any employee(s) of Lincoln Electric without a signed vendor agreement, by the Manager of Recruiting & Training, will become property of Lincoln Electric.  Verbal or written commitments from any other member of Lincoln Electric will not be considered binding terms.  Lincoln Electric will not pay a fee to any third-party recruiter that has not coordinated their recruiting activity through the Recruiting Department.

Employment Status: Salary Full-Time 
Function: Marketing 
Section:  Lincoln Cleveland (US10) 

EOE, including disability/veterans


Nearest Major Market: Detroit

Job Segment: Electrical, Welding, Project Manager, Engineering, Manufacturing, Technology