Regional Automation Specialist

Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Lincoln is recognized as the Welding Expert™ for its leading materials science, software development, automation engineering, and application expertise, which advance customers' fabrication capabilities to help them build a better world. Headquartered in Cleveland, Ohio, Lincoln Electric is a $4.2B publicly traded company (NASDAQ:LECO) with over 11,000 employees around the world, with operations in 71 manufacturing and automation system integration locations across 21 countries and maintains a worldwide network of distributors and sales offices serving customers in over 160 countries.


Work Location: Remote - California, Nevada, Arizona, or New Mexico

Territory: California, Nevada, Arizona, and New Mexico
Pay Range: ($78,907.00 - $146,542.00)
Req ID: 24920 



Position Summary

The Regional Automation Specialist is responsible for developing and maintaining customers for the US Automation locations. This individual is accountable for reaching sales goals, maintaining customer relationships and representing the company in a highly professional manner.  The regional territory is California, Arizona, Nevada, and New Mexico.  Extensive travel is required.


Qualifications Required:

  • Bachelors’ degree is required, engineering discipline preferred.
  • Previous experience in Sales, 3-5 years preferred.
  • Previous experience in welding or welding related fields preferred.
  • Technical knowledge of automated welding, fabrication, material handling and assembly equipment applications.
  • Ability to concept, qualify, and apply LEA automated solutions, including tooling to customer needs.
  • Ability to sell capital equipment to manufacturers.
  • Proficient in Computer Literature and Microsoft Office including; Word, Excel, and PowerPoint
  • Willing to travel.
  • Represents the company at public relations activities and other external functions, such as trade shows.
  • Manage travel and marketing expenses.
  • Offer suggestions that will aid in the profitability of the company.
  • Behavioral skills required include the following: strong interpersonal skills, ability to work well under pressure, strong problem-solving skills, self-managed, accountable, and excellent written and verbal communication skills, highly motivated, self-confident, and able to effectively negotiate.


Essential Functions and Responsibilities:

  • Obtain new business and increase recurring sales though relationship selling.
  • Maintains and expand customer base by building and maintaining rapport with key customers; identifying new customer opportunities.
  • Responsible for achieving annual sales and profit objectives.
  • Assume territory management in an assigned geographic region.
  • Maintain knowledge of competitors and their presence in assigned territory.
  • Provide timely reporting of pipeline, account and territory management activities within the Sales Information System.
  • Deliver personalized sales presentations of LEA suite of automation solutions and services to existing and targeted customers.
  • Provide a strong focus on customer service.
  • Increase customer loyalty, market awareness and market share


Nonessential Functions and Responsibilities

Other duties, responsibilities and special projects as assigned by the Director of Sales.


Success Factors/Job Competencies:

  • Retain and grow customers
  • Coordinate activities in line with strategy to meet revenue and financial targets.
  • Utilize problem identification and resolution systems.
  • Keep the Director of Sales and other senior management staff informed through timely utilization of verbal and written reports.
  • Represents Lincoln Electric at public relations activities and other external functions.
  • Regular and predictable attendance is an essential function of this job.


Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Physical demands: Work is usually a mix of sedentary and walking.  Use of the telephone is extensive. In the office there is minimal reaching, bending and lifting in relationship to documents and stored records. When at a customer facility, there will be lifting, reaching, bending, dragging, pulling and carrying of parts and equipment.  This individual may have to walk long distances to reach the equipment within the customer’s facility.
  • Work environment: This individual may have to sit for long periods of time. The noise level is usually moderate. Traveling may be unplanned and immediate; hours may be irregular.


We are proud to offer our full time candidates a comprehensive benefit programs which include:


  • Health Insurance with HSA and FSA options
  • Student Loan Debt Repayment
  • Dental Insurance
  • Vision Insurance
  • Life/AD&D Insurance
  • Short and Long-Term Disability Coverage
  • 401(k) with a Company Match
  • Paid Time Off
  • Paid Holidays
  • Paid Sick Time
  • Commission


Participation in any of the benefit plans and programs made available to employees/candidates meeting eligibility requirements. Lincoln Electric Automation Inc., reserves the right to amend or terminate any benefit plan or program at any time in accordance with applicable law.


Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.

Nearest Major Market: Los Angeles

Job Segment: Welding, Fabrication, Manufacturing