Marketing Communications Specialist

Role Summary

We’re seeking a hands-on Marketing Communications Specialist to own the marketing, promotional strategy, and execution for our EV charging product portfolio. You will develop segment-specific messaging, lead content and campaign programs, and deliver measurable ROI impact. The ideal candidate has experience in EV/automotive—or documented success marketing deeply into a specific industry—paired with a strong ownership of audience insights, storytelling, and multichannel execution.

Job Duties and Responsibilities

Strategy & Planning

• Partner with Product leadership to build and drive go-to-market communication plans for the EV charging portfolio, aligned to product roadmaps and revenue targets.
• Conduct market research to identify trends, customer needs, and competitive landscape to drive messaging frameworks, content development, and integrated campaign plans.
• Partner with Product Management, Business Development, and Sales to identify and prioritize segments (e.g., fleet, workplace, commercial real estate, public charging).

Content Leadership

• Lead the creation of high-impact content: website pages, SME articles, case studies, videos, email campaigns, social posts, and sales collateral.
• Build and maintain EV brand voice, tone, and visual consistency; ensure technical accuracy, brand standards, and legal/compliance review where required.

Campaigns & Lead Generation

• Plan and execute integrated campaigns across email, digital (paid/organic), webinars, social, and field/event channels to drive awareness and lead gen.
• Collaborate with digital teams to drive continuous optimization, improve product/solutions web pages and refine persona-level messaging and nurturing.

Job Duties and Responsibilities (Continued)

Events & Activations

• Own the pre/during/post marketing strategy for EV trade shows and regional events (messaging, booth assets, lead capture, follow-up).
• Coordinate with Corporate Communications/PR on launches, announcements, and thought leadership opportunities.

Analytics, Budget, and Optimization

• Define KPIs and dashboards (e.g., content engagement, MQLs/SQLs, campaign ROI, event results).
• Manage marketing spend across content, campaigns, and events; prioritize investments by impact and lessons learned.
• Stay current on EV charging standards, funding programs, and category trends to keep messaging timely and relevant.
• Identify opportunities for process improvements and implement changes to optimize marketing operations.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 6+ years of B2B marketing/MarCom experience with documented success of content and campaigns generation.
• Documented success marketing into a specific industry with complex buyers.
• Excellent written and communication skills, ideally with content work (long-form + short-form) demonstrating strong storytelling and technical clarity.
• Proficiency with CRM platforms (e.g., HubSpot/Marketo, Salesforce), and project management tools.
• Demonstrated ability to set KPIs, analyze performance, and turn insights into action.
• Strong cross-functional collaboration skills with Sales, Product, and external agencies.

Preferred Qualifications:

• EV charging or automotive experience

Core Competencies

• Strategic Storytelling: Turn complex topics into clear value propositions for target buyers.

• Ownership Mindset: Plan → build → launch → measure → iterate with urgency and quality.

• Collaborative Influence: Earn trust across Sales, Product, and internal stakeholders; manage agencies/freelancers to drive outcomes.

Work Arrangement & Travel

• Local or remote, with periodic travel (~10–20%) for content creation, product launches, and events