Sr Marketing Analyst, Digital Business Partner

Position Summary

The Senior Marketing Analyst, Digital Business Partner serves as a strategic liaison between Marketing, Sales, Business Partners, Customers and Business Leadership. This role reports to the Digital Marketing Manager and blends advanced analytical expertise with strong business partnerships, enabling data‑driven decision‑making that fuels digital marketing performance, customer engagement, and revenue growth. The ideal candidate combines analytical precision, digital channel fluency, and consultative communication skills to influence strategy and guide stakeholders toward measurable outcomes.

Key Responsibilities

Digital Strategy & Business Partnership

• Act as the primary analytics partner for digital marketing and business teams, translating business goals into measurable KPIs, test plans, and reporting frameworks.
• Collaborate with cross-functional partners (Marketing, Product Management, eCommerce, Sales, CRM, and IT) to develop data-driven strategies that improve digital experience and marketing effectiveness.
• Present insights, recommendations, and performance outcomes to senior stakeholders, shaping roadmap decisions, and influencing investment.

Marketing Performance & Optimization

• Lead analysis of multi-channel digital marketing performance, including paid media, email, social, SEO, website, and eCommerce programs.
• Identify optimization opportunities through funnel analysis, attribution insights, audience performance review, and channel efficiency assessments.
• Ownership of paid media campaign strategy from set up to execution to optimization and analysis.
• Build and automate dashboards for ongoing reporting using tools such as Power BI, Tableau, or Looker.
• Work collaboratively with agency partners, customer groups and cross-functional business teams to define and execute digital marketing campaigns and paid media programs.

Advanced Analytics & Experimentation

• Design and evaluate A/B tests and experimentation roadmaps to optimize digital experiences and campaign performance.
• Conduct deep-dive analyses to uncover trends, diagnose issues, and identify growth opportunities across customer journeys.
• Partner with cross-functional business insights teams to apply data modeling techniques (propensity, segmentation, LTV, attribution, etc.) where appropriate.

Data Governance & Enablement

• Ensure data accuracy and consistency across marketing measurement tools, including analytics platforms, paid media tools, tag managers, and CRM systems.
• Partner with technical teams to define data requirements, improve tracking configurations, and enhance data pipelines supporting digital analytics

Qualifications

Required

• Bachelor's degree in Marketing, Business Analytics, Data Science, or related field.

• 5–7+ years of experience in marketing analytics, digital analytics, or data-driven marketing / sales roles.

• Strong proficiency in analytical tools (e.g., Google Analytics/GA4, Looker, Power BI, SQL, Excel, etc.) and providing visualization outputs for downstream utilization.

• Demonstrated expertise in developing dashboards and automated reporting.

• Ability to translate complex data into clear, actionable recommendations for non-technical audiences.

• Experience with digital marketing channels and KPIs (paid media, CRM, web, social, SEO, etc.).

Preferred

• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce Marketing Cloud).

• Experience with attribution modeling, media mix modeling, or advanced statistical techniques.

• Background in eCommerce, digital product analytics, or omnichannel analytics.

• Master’s degree in Analytics, Marketing, or related discipline

Core Competencies

• Strategic Insight & Business Acumen – Able to influence strategy through data-driven storytelling.
• Analytical Rigor – Comfortable working with large datasets and complex analytical problems.
• Collaboration & Communication – Skilled at partnering across disciplines and presenting to leadership and partners.
• Digital Expertise – Understands digital ecosystems, KPIs, and optimization levers.
• Proactive Problem-Solving – Identifies opportunities and drives action with minimal guidance.

Success Indicators

• Improved digital marketing ROI and channel performance.
• Clear, influential insights that drive decision-making at senior levels.
• Strong cross-functional relationships and stakeholder satisfaction.
• Accurate, scalable analytics frameworks and dashboards.
• Demonstrated impact on customer conversion, engagement, and retention.