Senior Product Manager - Vanair
Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Lincoln is recognized as the Welding Expert™ for its leading materials science, software development, automation engineering, and application expertise, which advance customers' fabrication capabilities to help them build a better world. Headquartered in Cleveland, Ohio, Lincoln Electric is a $4.2B publicly traded company (NASDAQ:LECO) with over 12,000 employees around the world, with operations in 71 manufacturing and automation system integration locations across 21 countries and maintains a worldwide network of distributors and sales offices serving customers in over 160 countries.
Vanair®, a Lincoln Electric company, is a leading innovator of Mobile Power Solutions® that support industries worldwide. For more than 50 years, Vanair has delivered reliable air compressors, generators, welders, engine-starting systems, electrified power equipment, and multi-function systems designed for the toughest field conditions. Backed by the engineering strength and global reputation of Lincoln Electric, we provide rugged, efficient, and technology-driven solutions that keep professionals productive and safe—anywhere work gets done.
Location: Michigan City, IN
Employment Status: Salary Full-Time
Function: Marketing
Req ID: 27725
Summary
As Vanair®, a Lincoln Electric company, continues to expand its industry-leading Mobile Power Solutions® portfolio, we are seeking a forward-thinking Senior Product Manager to help drive the next generation of innovation. This role plays a pivotal part in shaping product direction, strengthening market position, and ensuring alignment with long-term business objectives. Within Lincoln Electric and Vanair we are reshaping our product portfolio within Mobile Power Solutions and looking at new go-to-market solutions.
The Senior Product Manager is an experienced subject matter expert that leads a product line, focusing on aligning product line strategies with broader portfolio objectives. The individual in this role is responsible for market research, strategy, and roadmap execution. They will also serve as a key resource to provide the business with insights related to relevant industries and product line applications.
What You Will Do
Product Line Strategy & Roadmap Execution - Develop and own the strategic roadmap for the product line, ensuring alignment with portfolio objectives. Identify opportunities for new product introductions, product line expansion, and technology advancements.
Revenue & Market Performance - Monitor and drive category-level revenue, pricing, and profitability. Collaborate with sales and marketing to optimize go-to-market strategies. Ensure feature development aligns with business and market needs.
Product Lifecycle Management - Oversee the end-to-end product lifecycle across the product line. Make data-driven decisions on feature prioritization, product improvements, and retirements. Work closely with engineering and operations to improve manufacturing efficiency.
Cross-Functional Coordination - Partners with engineering, manufacturing, and supply chain teams to ensure operational readiness.
Customer & Competitive Insights - Conduct in-depth customer research to validate market needs and guide product development. Track competitor activities and emerging trends within the target markets.
Subject Matter Expertise - recognized as an expert and advisor within the organization and has in-depth and/or breadth of expertise and broad knowledge of other disciplines within product management. Anticipates internal and/or external business challenges and/or regulatory issues; recommends process, product or service improvements. Solves unique and complex problems that have a broad impact on business. Contributes to the development of functional strategy. Leads teams or projects with broad visibility to achieve milestones and objectives. Operates with broad latitude in a complex environment.
Success Metrics:
- Strategic Impact - Product Line roadmap completion rate
- Revenue & Profitability - Product line revenue impact
- Customer & Market Insights - Customer adoption rate of new features
- Product Execution - Feature adoption rate across product line
- Cross Functional Collaboration - Alignment score from stakeholders
- Leadership & Team Development - Leadership influence in product line-wide decisions
- Innovation & Process Improvement - Number of product line-level new products, SKU reductions, and process improvements
Basic Requirements
- 8+ years of experience in product management.
- Bachelor’s degree in engineering, business, marketing, or related field. Master’s degree preferred.
- Strong experience in product line strategy, competitive analysis, and customer insights.
- Ability to manage commercial aspects of the product line while also overseeing operational considerations that impact the financial performance of the product line.
Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.
Nearest Major Market: Michigan City
Job Segment:
Welding, Fabrication, Manufacturing