Technical Sales Support Representative

About

We are seeking a highly skilled and detail‑oriented Technical Sales Support Specialist to deliver advanced support to our sales organization and key customers. In this role, you will apply strong analytical abilities, technical product and welding process knowledge, and sound judgment to ensure data accuracy, streamline sales processes, and enhance overall sales effectiveness. This position plays a critical role in enabling the sales team by driving operational efficiency, identifying improvement opportunities, and supporting pipeline development.

As an integral member of the commercial team, you will collaborate closely with cross‑functional departments across Lincoln Electric to provide distributor partners and customers with exceptional service, timely insights, and a high level of technical and operational expertise.

Job Duties and Responsibilities

• Provide advanced sales channel support by delivering specialized technical product expertise, developing accurate technical quotations informed by deep knowledge of welding products and processes, accelerating critical order fulfillment, resolving warranty and service issues, managing lead conversion activities, and equipping internal and external stakeholders with comprehensive, timely sales information.
• Analyze and interpret business and sales data to identify performance trends, uncover root causes, and recommend improvement opportunities that support operational effectiveness and sales growth initiatives.                  
• Own the creation and delivery timely reports and insights to the commercial team and distributors —including RCR, NAP, Distributor Marketing Funds, and Honors Training Tracking reports—to strengthen distributor relationships and support commercial sales initiatives and compliance requirements.                           
• Drive data integrity across strategic account records in Salesforce by conducting structured quality reviews, validating completeness and accuracy of contact, account, and activity data, and identifying gaps or trends that impact forecasting accuracy and sales pipeline analysis.

Job Duties and Responsibilities (Continued)

• Qualify and evaluate inbound sales leads from advertising, email campaigns, catalogs, web inquiries, and trade shows, converting them into actionable, high‑quality opportunities that enable the sales team to drive pipeline growth.            
• Monitor, validate, and refine opportunity funnels in Salesforce to ensure data accuracy, timeliness, and the strategic disposition of inactive or outdated opportunities, enabling clearer pipeline visibility for Sales Management.
• Proactively engage Elite customers to provide timely updates on open orders, product availability, and service needs, while maintaining ongoing accessibility through Salesforce for call handling and support activities to elevate the overall customer experience.                
• Prioritize and manage a diverse workload to meet deadlines and departmental standards, applying independent judgment and problem‑solving skills. Perform additional duties as needed to support departmental objectives and overall company strategy.                

Minimum Qualifications

• Bachelor’s degree or equivalent experience (minimum 5 years for a level III and minimum 7 years for a level IV) may be considered.
• Detail oriented with exceptional interpersonal, oral, and written communication skills.
• Highly self-motivated and outgoing individuals who thrive in a fast-paced environment.
• High Level of professionalism, integrity, organization, problem solver and good judgment skills.
• Works independently with accountability and consistent follow-through.
• Strong understanding of Lincoln Electric organization structure, product portfolio, and customer base.        
• Strong understanding of welding procedures and processes.

Preferred Qualifications

• Bachelor's degree preferred.
• Sales/Customer service experience is also preferred.
• Proficiency in Microsoft Excel.
• Proficiency with SAP and Salesforce preferred.
• Flexibility to work multiple time zones